About us

In business for over 30 years

Beet It Sport is part of James White Drinks, which for over 30 years has been tasting, testing and experimenting to bring you the best natural beet shot. Our beetroot juice is pressed and bottled deep in the Suffolk countryside at our James White distillery.

The shot used by elite athletes worldwide

Beet It Sport Nitrate 400 is used by teams in the Premier League, La Liga, International Rugby Union, NFL, NBA, MLS, NHL and individual Olympic and Paralympic athletes in many sports.

Tested in over 300 scientific studies

Over the past decade, Beet It Sport Nitrate 400 shots have been used in over 300 independent scientific studies worldwide, thanks to its consistent dose of 400 mg of natural nitrates and its vasodilating properties.